Stefan Dobrev - Блог
Participatory design and the evolution of social networks
Публикувано на: 14. Септември 2009 - 13:47
Experience design and user experience have become overused, often confusing buzzwords. Regardless of their meaning, most of the people we talk to believe that the desired end result is an emotional connection between a person and her experience with a product or service. When a company is able to make them, such connections can have a positive impact on the profitability and sustainability of the company’s brand. Unlike other approaches to understanding users, participatory design assumes that users should play an active role in the creative process.
With the rise of social networks, such an approach to establishing a lasting brand can prove to be extremely powerful. Can you imagine how popular most products would have been if consumers were involved in their development. Its human nature that people like being part of groups, networks, organizations, clubs, teams etc. People like the feeling of being useful, the comfort of being recognised and prestige of having some sort of title.
It was mySpace that began the online social revolution, but it was Facebook that trully struck the chord of success. As any other innovator it amassed a great deal of followers, and what followed is a landslide of fantastic groups such as Creattica, Behance Network and Design democracy. All these groups allow for a creative and constructive communication between designers all over the globe.
Bit by bit, social networks are beginning to cover many different interests, proffessions and social circles. As a result, more and more people are becoming an integral part of social groups, while social groups are gaining momentum as businesses. Therefore, participatory desing is giving more power to the people to promote their ideas, and alter the development of online social networks.
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