Anthony Hicks

Head of Strategic Integrations – EMEA Innovations and Labs

Anthony is a software developer with over fifteen years’ experience in web based application development encompassing a broad range of programming languages, technology vendors and techniques.  Throughout his career he has worked in solution architecture and technical consulting to a variety of industry sectors, building a range of bespoke applications in the secure web, intranet, knowledge sharing, collaboration and mobile spaces.

Now at PayPal, he works with strategic partners integrating PayPal’s Platform APIs. He advises companies on optimal checkout flows, order management and integrating seamless payments into all types of applications.  He has a particular interest in encouraging early monetisation of start ups through building effective usable payments into applications as part of their core, rather than attempting bolt on payments at a much later stage.