Stefan Stefan - Blog
posted: 16. April 2010 - 17:04
Measuring customer engagement is no simple task. Marketers need to make sure that they have the right infrastructure, long-term strategy and commitment to make metrics a central focus of their marketing efforts.
Companies that adopt a measurement driven strategy can constantly improve the effectiveness of their marketing strategy. Marketers can use metrics to monitor, improve and better position their company presence online, while also making marketing expenditure traceable and transparent. Read More...
posted: 07. April 2010 - 22:05
Social media is becoming the next battleground for companies to win over precious consumers on their side. Read More...
posted: 06. April 2010 - 16:56
Mobile advertising has been growing steadily in the last few years. Read More...
posted: 01. April 2010 - 21:15
Return on marketing expenditure has been the cause for heated debate for many years. Can companies justify and link marketing expenditure to improved performance? Read More...
posted: 01. October 2009 - 14:02
New product development and launch can prove extremely costly to companies and as a result lower their competitiveness. As a result new models are appearing to tackle the dynamic needs of consumers. Read More...
posted: 29. September 2009 - 17:17
Few tips on how to increase your performance with Bing Read More...
posted: 22. September 2009 - 12:07
Customer feedback - keeping customers happy and sales up Read More...
posted: 18. September 2009 - 17:53
Unless companies develop their brand successfully, it is becoming increasingly difficult to compete with multinational giants. However, the internet has led to a fairer environment for businesses to compete. Read More...
posted: 14. September 2009 - 13:47
Forming an emotional connections through involvement with users and consumers leads to higher utilization and appreciation of a brand Read More...
posted: 09. September 2009 - 13:27
How affiliate marketing affects the decision making process of customers Read More...
posted: 07. September 2009 - 13:10
Twitter is a simple way to "drag" your followers to your business website Read More...
posted: 01. September 2009 - 14:25
The dream of every marketeer is to know exactly what happens before and after the execution of a communication or marketing strategy Read More...
posted: 27. August 2009 - 18:11
Advertising is entering into a new era through the online environment. As a result businesses can now use this new advertising medium at a significantly lower cost and with more accurate feedback and results. Read More...
