| 9:00 - 9:30 | Registration |
| 9:30 - 11:00 | How brands should plan and measure the advertising efficiency in internet environment |
| 11:00 - 11:30 | Coffee break |
| 11:30 - 13:00 | Instruments for analysis of social-demographic profiles of your web sites' visitors |
| 13:00 - 14:00 | Lunch |
| 14:00 - 15:30 | How the mobile internet and the fast growing online video can be measured to work for the brand |
| 15:30 - 17:00 | How brands can be on pulse of the market – results and innovations in research and work with online communities |
| 17:00 - 18:00 | Discussion panel: Media measuring |
27-29 October, 2010
National Palace of Culture (NDK)
Bulgaria Square 1
Sofia, Bulgaria